Can A Fleece Blanket Inspire A New Business Model?

Umair Haque, a writer and leading economist at the Harvard Business Review claims that the future of business ought to be a model of lovely business. They calls it "constructive capitalism." By associating a positive brand with positive and charitable donations, customers tend to feel the necessity to help the cause. By doing this, the companies are helping people in need, while still maintaining a proper business. It creates a win-win for both the company and society sides that regrettably not so often share goals.)

Conscious capitalism is not an idea. What started as a venture to give out shoes to children has grown in to a sustainable business model. From shoes to woven blankets to laptops, lots of businesses are now offering a buy-one-give-one model. For each product you buy, they will donate to charity.

And lots of leading companies have already joined this movement. Whole Foods, The Container Store and Google are among the giants that are beginning to recognize the potential in doing lovely. But the smaller movements are the ones leading the capitalist alter in attitude. For example, companies that offer to donate a cotton sheet set for every that you buy, are part of the largest alter.

The approach itself is simple. And it makes common sense to people. The rising tide of lovely business reflects people's desire to see a alter in corporate behavior. Often, irresponsible businesses did not have the lovely of society in their agenda. But the success of this new model may force lots of more businesses to rethink their strategy. It is often basic materials that are needed in poverty struck areas. Blankets and sheet sets are among the lots of basic materials people request. That is why companies that are involved in textile can make the largest difference.

Purchasing a luxurious fleece blanket doesn't must make you feel guilty anymore. The buy give business model allows for a win win scenario. But companies won't alter their methods alone. Most companies document that they add a model such as this only in the event that they can tell that there will be demand for it. process of finding out if a company does have a program like this is by calling, or visiting their web-site. By doing some research you can make positive you buy your blankets from a company that is socially conscience. Allowing you to have a lovely night's sleep.