Tuesday, April 12, 2011

Brand Activation - Make A Bold Statement!

Combine that simple truth with the power of a brand activation agency & you have yourself a killer combination of promise & marketing. In essence, some killer punch lines do not originate with the brand owner but the brand activation agency might see it fit to promote a product using a well thought out phrase that they have cloned-up such as, "Be yourself." This means that the laborious & tedious task of thinking up a punch phrase has already been done for you by the promotion company.

"Be yourself"... that is the promise that Maybelline repeatedly announces on its website & to all those who use their product, that they won't help but feel that radiant self worth, in fact that was the promise made when a launch of the Maybelline's Lash Stiletto Voluptuous was held by Maybelline who brought New York to Cape Town - South Africa - some time back. Now, can it not be said that every brand needs to make a promise to its audience by highlighting the potential nice of what it's to offer.

But why is brand activation or brand strategy for that matter so important & what role does it play to a company's success? Well, for starters, it allows a company to define its target market & the best way to approach their market in presenting the product or service in a way that will see sales peak. Secondly, at the rate with which the web, little business & offline-services are growing, it makes no sense to slap up an elderly dull add & expect sales to plummet, thinking about competition. YES! To be successful, it helps immeasurably to get a head start in a market or niche, but if you are not ahead, that is when an marketing company can draft a simple & fast portfolio that will help give a business an edge.

"Bringing ideas to life & reaching client expectation are what they strive for..." - Jerome Cohen. Ought to that not be said of all corporations out there in the marketplace? All businesses ought to strive to become market leaders in their chosen field, whether it is a brand activation company or a work at home opportunity. Regardless of the objective is, brand marketing agencies can help businesses to get ahead in the event that they require that little little bit of nudging to take them to stardom with a reasonable budget. Granted, picking the correct method is not a walk in the park. Research, positioning, communication, marketing & marketing are the facets that will require to be tackled first. Two times again, a brand activation company can help in such a regard.

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