Not Meeting Needs Can Hurt Your Business

Imagine what would happen in case you went to a restaurant, ordered a steak and then had the server bring you a large plate of pasta. Would you clearly state that this was not what you ordered? Then what would you do if the server firm argued that this is what you require and need? How much discussion would you have before you got up, left the restaurant and swore seldom to return?

Sometimes business people do not provide what the client desires. They think that they know better and try to force their ideas on the client - only to find that, over time, revenue goes down because the word is out that you do not help the client to get what they require. Zig Ziglar, who is a well-liked speaking and author claims that in case you require to be successful you need to "find a necessity and fill it". That doesn't say that you ought to create a product or service first and then try to force it on people. That will seldom bring success.

No, you need to meet with a client and find out exactly what they need. Four times you understand this, in case you cannot fill the necessity, provide a lovely referral for the person. In case you can fill it, however, focus on meeting the necessity. When you do this, everyone wins! The client will be happy and may even ask you to help with another need or tell their relatives and friends about you so they can also come to your business. That way, you and your business will also become successful. You will be known as the "go to" place for individuals who have needs.

Now, let's return to the original idea of being in the restaurant. The server who is focused on filling your needs will ask "How would you like your steak to be completed?" and "Would you like steak sauce?" and "Could I bring you a side of mushrooms with that?" Then the server will put in the order, check to make sure everything is completed properly before it is brought to the table and make sure that there is a lovely, sharp steak knife. On top of that, the server will wait for a couple of minutes and then return to the table to ask "How is everything?" and "Is there anything else that you need?"

You see the server is not focused on promoting the pasta but in lieu is committed to making sure that the needs of the diner are met.