What is Social Media and why it will help my business?

What is this social media marketing is and how it will help my local business?

Social media in the Internet today are the channels or online services that people use to communicate with their friends, supporters, subscribers and others who have enjoyed the interest. One of the unique features about social media is the ability to "like" someone else's message, read your experience of using a product or service, post reviews and comments, etc.

Some of the social media channels are more evident today are YouTube, Facebook, Twitter and Google sites. There are other online directories, such as pages of the Executive, Citysearch, Yelp, etc. It is important to be listed on these directories because people want to talk about your business and tell others about her experiences in the treatment of your business.

Hopefully all these people going crazy to give advice and congratulations to you about what they think of your business. Sometimes this is not true, and so these channels and directories that allow a business owner to participate in a dialogue with anyone who posts a review or comment about your business, whether good or bad.


For example, if you get a series of bad reviews about their company, their products, their employees or their services, you have the opportunity to explain how it has improved since then in the negative qualities that were observed in the review or comment that a former client had written about your company.

On the other hand, if you get good reviews can also respond to the person who writes reviews and thank you for your patronage and invite your friends and family back to your business, so you can serve even more.

These social media channels have become the new word of mouth and referral facilities to promote your business (or hinder your business.)

Business owners are discovering that they want to continue offering their products or services on the lawn of your prospects and customers as they want.

When they do, they find they are rewarded with more and more customers referred to them by other satisfied customers. And if you do not satisfy the customer, they find that these customers are competitors for products and services.

The most prominent examples of these social media channels including YouTube (more than 300 million visits each month), Facebook (more than 500 000 000 members) and Twitter (more than 200 000 000 members).

Another important channel for local corporate social is Yelp! 39 million monthly visitors use Yelp! And you combine local business listings with ratings and reviews in a highly social environment. This allows members to subscribe to the opinions of other members, and promote other local businesses and other members. It is a unique and very interesting when you think about it.

These new social media channels are business owners today in response to a project as the conversation more personal with each and every one of its customers or potential customers.

The secret of all this is that it must be done correctly and your customers will love your business and what they represent in their community. However, if it is not only the right to his reputation as a business owner in your town can suffer greatly.