Twitter and Facebook Marketing Comparison

Twitter and Facebook both have their pros and cons. In case you must select of these avenues, think carefully about how your customers/clients communicate with you before deciding on or the other. They will look at the "free" aspects of this type of promotion. (These will cost time and resources, but not actual money like Facebook ads or promoted tweets.)

Most businesses have realized by now that social media (SM) is the new frontier in promotion. Of the lots of choices, Facebook and Twitter have become the standout social media platforms for most new promotion initiatives. With millions of users worldwide, both Twitter and Facebook are excellent avenues to pursue and are quickly becoming an essential part of a nice promotion plan.

You can do this by making a special landing page for your "fans" that has premium content or special offers, set up a "Discussions" tab that allows people to chat about different aspects of your business, even set up special "Events" like store openings, product launches, free days, symposiums, etc. Most importantly, post fascinating comments, links, photographs, and videos. Your main aim with social media in general is to get conversations going and keep your audience interested. Research shows that people are more likely to stay on your page/site in case you have pics and videos. So make your page as visual as you can!

For the most part, Facebook has established itself as the place to connect and reconnect with relatives and friends. While it is feasible to have an "open" profile that allows strangers to find you, Facebook users are looking for people and products they already know. Used connections are more likely made through referrals than on a whim or search by the user. Your challenge is to make your repeat customers and clients return to your page lots of times and subsequently refer others to do the same.

While both Twitter and Facebook are immediate, allowing users to comment and reply in actual time, Twitter is the more mercury and open of the. The 140 character limit and quickly renewing stream means it is simple for your target audience to miss the messages you have tweeted. Unless they are looking for you specifically within the stream, your message comes and goes within minutes.

While Twitter users may initially connect with those they know "in actual life" the format is much more open to finding people and products through shared preferences. Twitter users participate in chats, look for keywords, and can scan the general stream to find new connections.

So, multiple variations of your message may be necessary to get the most exposure. Don't tweet the same thing over and over again; not only is it annoying to your followers, it is against Twitter's rules. Take the time to research when your target audience is on Twitter and plan accordingly. Be aware that in case you tweet the same type of message over or times a day, you run the risk of looking like a spammer in lieu of a business offering something of value. Twitter is excellent for sending out exclusive coupons and offers, fun nuggets of information, and links that lead to a weblog or broader conversation.

The largest difference between promotion on Twitter and Facebook is that they are often different sets of people! Not everyone on Facebook is on Twitter, and vice versa. In fact, most people have a preference for a specific platform and spend more time on or the other. (The exception, of coursework, being the Social Media geeks out there like myself, who constantly switch back and forth.) For some, the 140 character tweet is all they require for communication. They require a fast snapshot before they move on to another subject. The tweet could be a lead in; the "appetizer" before they link to the net site that is the "buffet" or even visit your physical location. Others are looking for a more in-depth conversation from the beginning, and may not require to move any further than your Facebook page for information.

If at all feasible, make both Facebook and Twitter an element of your overall promotion plan. There's lots of free and cheap tools out there to streamline your efforts and optimize results, so it is not as daunting as it sounds. As you check your promotion, you may well find that platform is more suited to your needs, or that each platform performs different functions within your promotion plan.